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Mistake #1: Paying Too Little
The way a lot of people think about getting a new website is, they have a certain amount of money and they think, If I pay less money for a website, I'll have extra money left over, therefore I win. So they'll go and get a Square Space or a GoDaddy website, and they'll think because they've saved money they're coming out ahead of the deal. But Warren Buffett, who's widely considered one of the greatest investors of all time, says that the most important thing when it comes to thinking about money is opportunity-cost.
Mistake #2: Paying Too Much
This is the exact opposite of mistake #1. Let me start by revealing a dirty little secret when it comes to website design. Most people think, I’m going to hire a professional website firm because I want a “real website” as opposed to a Word Press website or something else. What most people don't realize is that all websites are made from the same stuff.
Mistake #3: Hiring a Designer
So, what do I mean by that? That sounds weird. So, when I say designer, I mean someone who's strictly an artist, and there's a lot of those out there. A lot of 'designers' are only concerned about the aesthetics of the site. What it looks like, or if its unique, or if it follows the latest website design trends. But at the end of the day they don't really 'get it' when it comes to what the primary purpose of a website is.
Mistake 4: Not Getting a CMS
So, what is a CMS?
A CMS stands for Content Management System, and it's essentially a piece of software to manage and update your website.
Mistake #5: Not Doing Your Due Diligence
Some basic things could be to check out to see if people are saying nice things about them, or if anyone is saying anything particularly bad. The most important thing is ‘do you like their work?’ We talked about this before but at the end of the day, that’s what you’re getting. You’re getting the results, so make sure you’re happy with their work as well as, look at their work on mobile. A lot of people don’t take the time to think about what their site is going to look like on mobile and it’s really simple. Just look at their sites on your mobile phone.
Mistake #6: Not Practicing What They Preach
Just as you wouldn’t trust an overweight personal trainer or a skinny chef, you should probably never trust a designer with an ugly looking website or an SEO specialist who doesn’t rank well on Google or an “internet marketer” who uses direct outreach to generate leads. And by that I mean, if someone is selling you the idea of getting traffic through Google or Pay Per Click or Social Media, but they’re using cold outreach, like, they’re direct emailing you or they’re using word of mouth to get in contact with you, they’re really not practicing what they preach.